I’m inclined to consider that technology has fundamentally changed human behavior as we know it. We have acronyms dedicated to concepts like “fear of missing out” (FOMO) that permeate the various mediums that consume us every single day. I came from the ashes of the MySpace generation, where your top three friends had to duke […]
Defining a new marketing strategy can be a daunting task – where do you even begin? Check out my keys to a successful SaaS marketing strategy!
If you’re anything like me, your fitness journey is a long and tumultuous road. You go through streaks of being super healthy, working out twice a day, and feeling like you can conquer the world. Then, the holidays roll around, the weather starts to get cold, and your bed begs you to sleep in just […]
Often times in a startup culture, you will find yourself with a lack of resources and a lack of funds. This is particularly challenging when you are given topline revenue goals, lead to opportunity conversion goals, or have to justify your specific impact on the company bottom line. If you don’t have the right tools […]
That Thursday was supposed to be a regular day in the office; everyone still slightly hungover from holiday baked goods and just beginning to fall back into routine. The usual faces greeted me as I emerged from the narrow, carpeted hallway.