Though Lululemon is known for a plethora of mantras, I believe their core brand centers around one beautifully simple concept: movement is the answer. Lululemon is not just ridiculously expensive sportswear, it’s beautifully crafted garments with thoughtfully, strategically, ergonomically placed features like hidden cell phone pockets, zipper pouches, and my personal favorite: thumbholes. Something that […]
As a digital marketer and advertising, I’m both excited and hesitant about the new era the grassroots Brave browser is ushering in quietly. The news has been too busy covering the investigations into tech giants Facebook and Google. Apple’s keynote introduced some pretty enticing new products and features (see: Apple Watch). Meanwhile, Brave browser has […]
Perhaps the most undervalued (and least publicized) of the millennial generation is the ability to learn, adapt and thrive – simultaneously. “We don’t have to settle. We don’t have kids. We can work from anywhere in the world. Why should we?”
It seems like absolutely everywhere you go on the internet now requires that you create an account and forces you to login to utilize that particular service or content. If you’re like me, or you work in the technology field and manage copious amounts of software tools, keeping up with dozens of passwords is a […]
I’m inclined to consider that technology has fundamentally changed human behavior as we know it. We have acronyms dedicated to concepts like “fear of missing out” (FOMO) that permeate the various mediums that consume us every single day. I came from the ashes of the MySpace generation, where your top three friends had to duke […]
I have to admit – I dislike reading. It’s not that I’m lazy or don’t have the willpower to turn off the TV, it’s that I have poor eyesight from years of staring at screens. Rather than letting that deter me, I turned to audiobooks. Audiobooks make it so easy to continue my education and […]
Defining a new marketing strategy can be a daunting task – where do you even begin? Check out my keys to a successful SaaS marketing strategy!
If you’re anything like me, your fitness journey is a long and tumultuous road. You go through streaks of being super healthy, working out twice a day, and feeling like you can conquer the world. Then, the holidays roll around, the weather starts to get cold, and your bed begs you to sleep in just […]
Often times in a startup culture, you will find yourself with a lack of resources and a lack of funds. This is particularly challenging when you are given topline revenue goals, lead to opportunity conversion goals, or have to justify your specific impact on the company bottom line. If you don’t have the right tools […]
That Thursday was supposed to be a regular day in the office; everyone still slightly hungover from holiday baked goods and just beginning to fall back into routine. The usual faces greeted me as I emerged from the narrow, carpeted hallway.